You don’t have to gather alone!

Whether you need strategy, support, or both — we help you gather better and plan with confidence.

Better Gatherings start with Intent

Intent is where every great gathering begins.

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Before the details, the menus, or the venue — there’s a reason, a purpose, a why.

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What is your gathering’s intent?

Declare your Gathering Intention

Every great event starts with clarity. Before you choose a venue or send an invitation, you need to know why you’re gathering and what you want people to walk away with.


The Gathering Intent Worksheet helps you define the purpose behind your event so every decision—from design to execution—flows from that intent.


It’s simple, practical, and the first step to creating gatherings that actually matter.

Craft your intent statement in less than 5 minutes!

Gather Better: Guiding Principles

  • Generous Authority

    We lead with confidence and care. Generous authority creates boundaries that allow others to relax, engage, and trust the process. It’s not control—it’s clarity offered as hospitality.

  • Intentionality

    Intentionality is the act of choosing on purpose.Every detail, every decision, every person has a reason. We slow down long enough to ask why before how, ensuring every moment contributes to the greater story.

  • Audience Obsession

    We design from the seat of the guest, not the stage of the host.
    Everything we do starts with deep empathy for the audience—who they are, what they need, and how we want them to feel.  Everything is obsessively designed for those we seek to serve.

  • Story

    Every gathering tells a story—whether or not it’s intentional. We uncover and align that story so that every element, from invitation to reflection, reinforces what’s true and meaningful.

  • Expectations

    We set clear expectations and then exceed them with surprise and delight. It’s not about extravagance—it’s about intentional generosity that reminds people they matter.

  • Trust

    Trust is the invisible thread that holds everything together. We build it through reliability, transparency, and thoughtful communication—creating spaces where people feel safe to show up fully.

  • Inclusivity

    Belonging is built through thoughtful curation. We balance openness with focus—ensuring that those in the room are there for a reason and feel seen once they arrive.

  • Paradox

    Great gatherings hold tension well—between structure and spontaneity, sacred and social, curated and free. The most meaningful experiences live in the space between opposites.

  • Artistry

    We approach gatherings as art—crafted, imperfect, and alive. Artistry embraces beauty and humanity, reminding us that the most memorable moments are often the ones we couldn’t have scripted.

  • Unreasonable Hospitality

    True hospitality anticipates needs before they’re spoken. It’s the invisible layer of care that makes people feel welcomed, valued, and safe—both physically and emotionally.

Meet the Team

  • Founder & Strategic Director, Gather Better


     With nearly two decades in hospitality and event strategy, Ben has overseen and executed more than $100 million in event spend, designing experiences that connect purpose, people, and performance. He combines strategic insight, operational precision, and storytelling to ensure every gathering drives measurable impact and lasting connection.

  • Event Curator & Experience Designer, Gather Better / Saint + Social


     Maelyn specializes in crafting immersive, meaningful experiences that bridge strategy and emotion. As founder of Saint + Social and a lead collaborator with Gather Better, she brings a deep understanding of audience engagement, atmosphere, and design — ensuring every moment feels purposeful, elevated, and unforgettable.

  •  The newest member of the Gather Better team, Kendall specializes in executive and concierge-level support for leaders and organizations. Known as an email savant and professional cat herder, she brings order, precision, and calm to even the most complex projects. Kendall thrives on connecting logistical details to the bigger picture — ensuring every element runs seamlessly from inbox to event day.

Our History

Highlight the transformation from Jacobson Events to Gather Better

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.